It is a dream of everyone to live in aristocratic style and to buy the products that provide enhanced appearance to the personality. The sophisticated attire and precious ornaments are considered as the things that provide exceptional appearance to the individual’s personality. Precious wrist watches have been used by the people since long as a status symbol that helped top watch brands in building up big business through frequent demands from aristocratic people. With passage of time, people have started looking for alternatives to the popular brands that could be low-priced but had fascination of the original brand. Development of digital marketing was a breakthrough in marketing that facilitated makers of mimicry products to make use of this marketing channel to sell their products. Replica watch makers were not behind in this race and replicas of many prestigious Swiss brands were launched through online shops.
Beginning of downtrend for original brands
Rolex, the leading brand of Swiss made watches was the first one to face the setback due to availability of its low-priced imitations, known as Rolex replica watches. The replicas were so deceptive against the original brand that people accepted the replica watches and the sale of replica watches took an upward trend. With the success of counterfeit watches, replica watch making industry created replicas of many other hot selling brands.Breitling has been famous for its sleek design for years and was favorite brand of a special group of people. Panerai replica watches followed the same course as in the case of reputed Rolex brand and achieved success in creating setback for this industry.Panerai replica watches also made their appearance in the market and captured a large segment of brand users in a short time.
The battle is not over and replicas of renowned watch brands have no plan to retract from the market due to present an anticipated business in the coming times. Thus, the cloud of uncertainty is still hovering over the brand owners.